Projects

Temporary Structure Stands Tall at National Expo: Towering Glass Storefront

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Mahaffey recently designed and installed a can't-miss trade show display structure for a major manufacturer and distributor of strength and conditioning equipment.

For this expo, the vendor booths must appeal to the fittest people on earth and stand out to a stand-out crowd. That’s why our client chose Mahaffey. Our portfolio features an impressive track record of trade show and expo successes.

In addition, Mahaffey’s team of expert designers, project managers and installers oversee every detail, from design and installation to structure removal. And we are laser-focused on ensuring your project accomplishes your goals and vision.

The Challenge

When the client originally called Mahaffey, about six months before the expo, they were uncertain about the design but knew they wanted to knock the socks off the competition. They looked to Mahaffey's team to help with creative ideas that would help them stand out. They are a well-known brand in the industry and envisioned a booth that would elevate the brand. They wanted panache. They aimed to show off their equipment, attire and accessories in a display people couldn’t miss.

The structure grew as ideas progressed, and plans eventually included a striking retail space that provided plenty of room for browsing and testing equipment. Bottom line: they wanted a big, beautiful custom-made store with lots of windows.

The client’s needs included a structure that:

  • Appeared sleek and athletically sophisticated
  • Incorporated custom graphics into the design
  • Included amenities and a retail feel
  • Included several entry doors
  • Included a large space with tall ceilings

The Solution

Rising above a sea of champions takes custom-made ingenuity. Mahaffey presented a plan to install a large, custom double stacked glass wall structure. It would include insulated wall panels for HVAC vents, providing a sleeker more polished retail look. The structure would allow graphics prepared offsite to be easily incorporated.

The best feature of this unique structure would be its transformation beyond the typical event booth to a breathtaking glass storefront due to Mahaffey’s custom design.

 

Mahaffey's solution included the following features:

  • 7,500 sq.-foot custom clearspan tent structure with 20’ ceiling
  • Insulated hard wall panels with HVAC vents
  • Double glass doors
  • Custom black gables and walls
  • Aluminum tracks to join glass panels
  • Expert project managers, designers and an expert installation team

The fact that this remarkable structure was not an “off the shelf” installation was Project Manager Mark Huels’s favorite part the project. The Mahaffey team joined 10’ glass panels from Mahaffey’s inventory to build the bays. The finished booth was a towering structure with 20’ walls of glass.

Much of the custom work was done on site, including cutting and measuring to fit pieces perfectly together. The team then added a clearspan top with 20’ legs that spanned the 150’ length of the booth. Graphic logos were added to the top and front window panels adding to the attractiveness and storefront appeal of the booth. Additionally, athletic photo graphics were added to select interior window spaces, providing guests a view of athletes in motion.

The Result

The custom booth exceeded everyone’s expectations. It was taller than average, had beautifully designed graphics and gave the client the “show stopping” appeal they desired to sell their products. People noticed and they shopped. The client was very happy.

Mahaffey even received calls from attendees interested in having a similar structure for their own upcoming events.

The Takeaways

Competition is fierce. Period. Work with a vendor you trust to bring creative ideas to the table and help you stand out at your next big event. Our highly professional team of dedicated, responsive, problem-solving pros are ready partner with you.

Planning for an upcoming trade show or expo? Contact Mahaffey today to get started on a show-stopping design for your exhibit.

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